Over the past 10 years, I’ve watched hundreds of companies print thousands of flyers and brochures and invest thousands of dollars in postage. I’ve seen their disappointed faces as they continually got the same results; no measurable increase in sales. That’s not to say that direct mail doesn’t work. On the contrary, even with a small investment, direct mail can generate more business than you can handle.
Direct mail is anything that is addressed to your prospect’s attention with the intent of getting him/her to respond. Your mailer can be a letter, brochure, postcard or anything else that you can drop in the mail. It can consist of a sealed envelope stuffed with samples and information, or it can be a simple post card.
By analyzing and implementing the topics covered in your booklet, you will learn how to:
Understand the process and utilize all “Direct Mail” benefits, create the perfect mailer, know who to email to, compile your mailing list, know what to offer your customers, five steps to getting a great response and what the advantages and disadvantages are of a self-mailer.
Although this only shows some points of direct mail marketing, the information offered is only the tip of the iceberg.
So don’t stop here. Call us at 604-464-6766, fax us at 604-464-6764, email us at firstname.lastname@example.org or use our Online Quote Request page to receive your free** copy of our new booklet “MAXIMUM IMPACT”.
P.S. – OUR OFFER- Send us a copy of your direct mail piece; (letterhead, flyer, brochure, postcard) and we will give you an evaluation at no charge.
**B.C. Lower Mainland requests only. Outside the Greater Vancouver area, please send $19.95 CDN.